Term Definition
Community At Large Individuals who live in the area where the sport/event is held
Contingency Plan The specific guidelines that are used when responding to undesirable circumstances
Crisis Management A public-relations strategy that involves a proactive response to unfavorable publicity messages to neutralize or reverse its effects
Event A gathering or activity
Fans Individuals or groups who express a common interest in a specific performer, athlete, team, or organization
Goodwill Positive feelings toward an individual or business; an advantage that an individual or business acquires beyond the value of goods and services provided.
Media The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet); one of several sport/event fan bases.
Media Buzz Attention from a variety of media sources
Public Relations A function of business designed to establish and maintain positive relationships between and its various public's, or fan bases
Publicity Any non personal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
Spectator A type of fan who follows and watches a specific performer, athlete, team, or organization
Survey A data-collection tool used to gather useful information from individuals
2.05 Vocabulary

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