Term Definition
community at large individuals who live in the area where the sport/event is held
contingency plan the specific guideline that are used when responding to undesirable circumstance
crisis management a public relations strategy that involves the ongoing managing, planning , and coordinating of resources in the event that underside circumstance occur
event a gathering or activity
fans individuals or groups who express a common interest in a specific performer, athlete, team, or organization
goodwill positive feelings toward an individual or business; an advantage that an individual or business acquires beyond the value of the goods and services provided
media the message channels used to promote a good, service, or idea; one of several sport
media buzz attention from a variety of media sources
public relations a function of business designed to establish and maintain positive relationships between the business and its various public's, or fan bases
publicity any non personal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
spectator a type of a fan who follows and watches a specific performer, athlete, team, or organization
survey a data- collection tool used to gather useful information from individuals
tradition a custom or repetitive action that is established over time

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