Term Definition
Community at Large Individuals who live in the area where the sport/event is held
Contingency Plan The Specific guidelines that are used when responding to undesirable circumstances
Crisis Management A public-relations strategy that involves the ongoing managing, planning, and coordinating of resources in the event that undesirable circumstances occur
Event a gathering or activity
Fans Individuals or groups who express a common interest in a specific performer, athlete, team, or oorganization
Goodwill Positive feelings toward an individual or business; an advantage that an individual or businessacquires beyond the value of the goods and services provided
Media The message channels used to promote a good, service, or idea
Media Buzz Attention from a variety of media sources
Public Relations A function of business designed to establish and maintain positive relationships between the business and its various publics, or fan bases
Publicity Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
Spectator A typ of fan who follows and watches a specific performer, athlete, team, or organization
Survey A data-colletion tool used to gather useful information from individuals

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